We believe that corporate partnerships are not only a way to help brands meet their CSR objectives, but also create sustainable impact for India’s children.
We have a wide range of partnership options for you to choose from; all of which are customisable to meet your CSR goals.
CRY UK works with local projects in four states of India in the areas of education, health, nutrition, safety and protection as well as participation. You can adopt one or more of our projects that fit your CSR needs in terms of geographical location and area of intervention. Our partner CRY India will be responsible for monitoring the program, providing programmatic direction and technical expertise to project staff and sending project impact reports periodically.
You can make a lump sum donation towards a specific cause that your company would like to support. From education, child labour and child marriage to malnutrition, healthcare and gender inequality – you have a wide array of causes to choose from since CRY UK works on all areas of children’s rights. Your donation would be directed towards programs which address your preferred cause.
When you integrate your marketing efforts with a cause, you not only help create social impact but also build incredible goodwill for your brand. Partnering with CRY UK for a cause-related marketing campaign will help you drive purchase behavior and meet your business objectives – all the while contributing to a really good cause!
CRY UK organises a charity gala to raise awareness and critical funds for children’s rights. You can come on board as one of the event sponsors to support the cause and get visibility for your brand or pledge a fixed amount to include a set number of your employees as patrons. The 2019 Gala raised funds over £50000 to support underprivileged children.
You can enable CRY UK to place physical/digital donation boxes at your office premises or retail outlets to help your employees/customers contribute to the cause. These will be co-branded and thus reflect your association with the cause for children’s rights.
CRY UK’s payroll giving program offers an efficient way for your employees to feel connected to your organisation’s social ethic. You can encourage your employees to contribute a certain amount from their monthly salary towards changing children’s lives – you can also choose to provide a matching grant to encourage them to give more.
Volunteering is a great addition to your employee engagement program. Your employees can choose to volunteer by aiding our fundraising efforts.
Partnering for a cause
Southern Trident a UK company is supporting CRY UK’s efforts for vulnerable children by contributing proceeds from the sale of their peat free coir compost range which includes COCO GROW, COCO GROW+, COCO BOOST, COCO CHIP and COCO DOTS.
“There are a lot of similarities between tending a plant and a child. Both need genuine care and come with a lot of responsibility. This is the underlying synergy between us and CRY UK as an organisation. We wanted to share all the warmth we have and continue to receive from our customers here in the UK. The communities CRY works with are very deserving recipients of this love and care. The partnership has been thoughtfully designed in such a way that the consumer is directly a part of this giving. We hope to recreate the success and positive impact we have had with our peat free products in this partnership with CRY UK.”
Balaji Manoharan
Founder and Director – Southern Trident
“We wish CRY UK every success in the future and hope our contribution will improve the lives and bring a smile to children in Jharkhand. It has been a pleasure to work with CRY UK and we would hope to work with them again.”
Dr. Manisha Singh
Ex- President – Yokshire Indian Society
“At Vitabiotics, we believe that education empowers individuals, but above all, it is the right of every child. We are proud to support CRY UK because their initiatives are helping thousands of children in need get an education and so, a foundation for life.”
Dipa Patel
Senior Brand Manager – Vitabiotics
