It’ll take each one of us to create lasting change

We believe that corporate partnerships are not only a way to help brands meet their CSR objectives, but also create sustainable impact for India’s children.

Corporate Partnership With CRY

Different Ways To Partner With CRY UK

We have a wide range of partnership options for you to choose from; all of which are customisable to meet your CSR goals.


Corporate Social Responsibility

Adopt A Project

CRY UK works with local projects in four states of India in the areas of education, health, nutrition, safety and protection as well as participation. You can adopt one or more of our projects that fit your CSR needs in terms of geographical location and area of intervention. Our partner CRY India will be responsible for monitoring the program, providing programmatic direction and technical expertise to project staff and sending project impact reports periodically.

Corporate Donations

You can make a lump sum donation towards a specific cause that your company would like to support. From education, child labour and child marriage to malnutrition, healthcare and gender inequality – you have a wide array of causes to choose from since CRY UK works on all areas of children’s rights. Your donation would be directed towards programs which address your preferred cause.

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CRY Brush

Brand Building

Cause Related Marketing (CRM)

When you integrate your marketing efforts with a cause, you not only help create social impact but also build incredible goodwill for your brand. Partnering with CRY UK for a cause-related marketing campaign will help you drive purchase behavior and meet your business objectives – all the while contributing to a really good cause!

Event Sponsorships & Participation

CRY UK organises a charity gala to raise awareness and critical funds for children’s rights. You can come on board as one of the event sponsors to support the cause and get visibility for your brand or pledge a fixed amount to include a set number of your employees as patrons. The 2019 Gala raised funds over £50000 to support underprivileged children.

Donation Boxes

You can enable CRY UK to place physical/digital donation boxes at your office premises or retail outlets to help your employees/customers contribute to the cause. These will be co-branded and thus reflect your association with the cause for children’s rights.

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Employee Engagement

Payroll Giving

CRY UK’s payroll giving program offers an efficient way for your employees to feel connected to your organisation’s social ethic. You can encourage your employees to contribute a certain amount from their monthly salary towards changing children’s lives – you can also choose to provide a matching grant to encourage them to give more.

Corporate Volunteering

Volunteering is a great addition to your employee engagement program. Your employees can choose to volunteer by aiding our fundraising efforts.

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CRY Children

How brands have come together for India’s children

CRY StatPartnering for a cause

Southern Trident a UK company is supporting CRY UK’s efforts for vulnerable children by contributing proceeds from the sale of their peat free coir compost range which includes COCO GROW, COCO GROW+, COCO BOOST, COCO CHIP and COCO DOTS.

What our partners have to say

Our Partners & Supporters

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