CRY was born of a dream to ensure happier childhoods for all children. In 1979, Rippan Kapur – an Indian Airlines purser – started CRY in India with 6 friends and just Rs.50.
In 2007, CRY was registered in the UK as a charity with the Charities Commission. The organisation’s reason for being is to ensure that the story of India’s children is heard in the UK and to garner support from corporations and individuals based in the country.
The funds generated are directed towards programs in India focused on enhancing the lives of marginalised children.
One Of The Top 100 Nonprofits In The World
Awarded to Puja Marwaha, CEO – CRY, For Social Innovation
Best Multi Channel Campaign For A Cause (#YellowFellow)
ICAI CSR Award for Best CSR Project In Health & Education
CFBP Jamnalal Bajaj Award For Fair Business Practices
RMI Roll Of Honor In Social Responsibility
Quality Initiative Mission Award
Citi Woman Leader Awarded To Puja Marwaha, CEO – CRY
Fundraising Campaign Award
2011 & 2012
2009 & 2012
Indira Super Achiever Award
Viewers Choice Most Effective Ad Of the Year
Citizen Of Bombay Award For Rippan Kapur
As a custodian of public funds, we ensure that all our financial statements are audited and all legal and statutory compliances are stringently adhered to.
Puja believes that children are the very foundation of every nation’s growth and development aspirations. It was this belief that fuelled her passion for children’s rights and inspired her to become a full fledged part of the social sector in 1994. A post-graduate in Human Resources from XISS Ranchi, Puja has worked with Citicorp in her previous avatar and joined CRY to set up the HR function. She went on to become the Chief Executive in 2010 and, over the past 25 years, has helped build a solid organizational framework for CRY which reflects the values of justice and equity for all children. Awarded the Olga Alexeeva Memorial Prize in 2018 for social innovation, she currently also serves on the board for VANI (Voluntary Action Network India) in an endeavor to strengthen public mobilization for social causes.