#YellowFellow is an award winning CRY campaign that mobilizes citizens to raise awareness for every child’s right to a happy childhood.
Launched in 2018, the campaign is a fun yet meaningful engagement activity where the public is encouraged to show their support for India’s children by becoming a #YellowFellow.
Here are few links we think might be helpful:
The idea of using socks as the object association for the campaign is representative of the joy of a happy childhood. It brings the idea of ‘standing up for children’ alive in a very literal way!
Encourage your friends and family to join the movement as well by telling them about your pledge using the social sharing options below
If you’d like to know more about various government schemes that are enabling adolescent girls to complete their secondary education, click here.
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