The idea of using socks as the object association for the campaign is representative of the joy of a happy childhood. It brings the idea of ‘standing up for children’ alive in a very literal way!
The Story So Far
The campaign has reached 4.3 Crore people across India and witnessed unique participation by 4150+ people including 90 celebrities and influencers!
CRY successfully broke the Guinness World Record in November, 2018 for the maximum number of people wearing yellow sock puppets as CRY #YellowFellows in a single location! We broke it…for our children!
#YellowFellow has become one of the most talked about social campaigns and also won an award for â€˜Best Multi-Channel Campaign By An NGOâ€™ at the MCube Awards 2019!